While prowling through the Gas Jeans Flickr account we came across these promotional photos for the new range of Gas Jeans that are being endorsed by Andrea Dovizioso – and we have no idea why the marketing team came up with the name “Gas4Dovizioso” for the brand. Sounds like something a teen would text when Dovi let off a fart. Anyway, to create this new brand Gas Jeans let Dovizioso make his own modifications to the ‘Darline’ and ‘Morris’ styles produced by the company. What happened when an Italian with bad dress-sense was allowed to design a pairs of jeans? That’s right, he bleached them, signed his name on them, and ‘added’ tears.

The marketing team call this a ‘vintage’ look.

Anyway, Dovi decided to couple his usual ‘Blues Brother’ look with a pair of the jeans to publicise the event.

Girls were hired for the event:

Dovizioso stood around waiting for people….

….and waited some more with a can of red bull

The day dragged on…Even the promotional girl who was being paid to be there can no longer conceal the emptyness in her soul and force a pretend smile. She should have forsaken the 100 Euros and stayed in bed watching DVDs. Still a full tub of lanyards left to give out.

The highlight of the event was when the youth below was caught trying to steal a denim jacket.

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