As is custom, Ducati ignore the economic downturn and host their budget busting press event in the expensive ski resort Madonna di Campiglio, and reveal their new bike.

Nicky Hayden and Casey Stoner were at the opening day, and the week long event usually is packed with press stunts like watching Nicky Hayden try to ski, and ice-kart racing.

Video below of Hayden and Stoner at Wrooom:

Press release:
Madonna di Campiglio (Italy). Wrooom –Press Ski Meeting 2010 has officially opened, a week that traditionally combines spectacle, sport and meetings with the international press in Madonna di Campiglio’s magnificent Dolomites. Events will get underway tomorrow, with press conferences with the two Ducati MotoGP Team riders, Casey Stoner and Nicky Hayden.

On Wednesday 13th it will be the turn of Claudio Domenicali, General Manager of Ducati Motor Holding. Another key moment will be the official presentation of the Ducati Desmosedici GP 10.

The week, that also includes events dedicated to the Scuderia Ferrari, will conclude on Friday 15th January.

Factory Ducati MotoGP riders Casey Stoner and Nicky Hayden arrive at the 2010 Ducati MotoGP launch in style (Video):

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